Our Story

Our Story


For over three decades, Chowking has been a household name, serving up a delicious blend of Chinese and Filipino flavors. Our journey began with a humble vision: to create a place where families and friends could come together over hearty, affordable, and mouthwatering meals.


Our story is one of evolution and celebration. From our early beginnings as a simple store in Makati, we’ve now grown into a beloved brand with a nationwide presence.

Mission

To be the most-loved Chinese Brand QSR in the world.

Vision

To spread the joy of eating delicious Chinese food to everyone.

Values

Customer Focus

We listen to our consumers’ desires and provide personalized services that address those needs.

Spirit of Family and Fun

We foster relationships on trust and friendship that go beyond the walls of our workplace.

Excellence

We seek to constantly surpass the highest standards expected of us.

Humility

We always listen, respect, and value the opinions of others and strive to improve ourselves.

Respect

We welcome diversity and celebrate the uniqueness of every team member.

Integrity

We uphold the highest ethical and moral standards and deliver on our promises.

Our People

Our Story

Chowking's employees are the heart and soul of the brand, contributing to its success through their dedication, hard work, and passion for serving delicious Chinese-Filipino cuisine. These remarkable individuals come from diverse backgrounds and roles within the company, each playing a crucial part in creating memorable dining experiences for customers.


Kim Chiu becomes Chowking's endorser

2017

Beloved brand meets a beloved celebrity. Kim's association with Chowking has not only been marked by her charm and talent but also by her genuine connection with the brand's values.

2017
Kim Chiu becomes Chowking's endorser





The first Chowking store opened in Rotary Arcade, Makati

1985

Chowking, a beloved culinary institution in the Philippines, was founded by the visionary Robert F. Kuan. With a passion for bringing together the rich flavors of Chinese and Filipino cuisine, Robert Kuan embarked on a culinary journey that would forever change the Filipino dining landscape.

The first Chowking store opened in Rotary Arcade, Makati




Marking our First Franchise & Provincial Outlet in Meycauayan, Bulacan

1989

Chowking's first franchise and provincial outlet in Meycauayan, Bulacan, marked a significant milestone in the brand's expansion and a testament to its enduring appeal. The opening of this branch as the first franchise in Chowking's history represented a leap of faith by a local entrepreneur.

Marking our First Franchise & Provincial Outlet in Meycauayan, Bulacan




Expansion continues with our first store in Visayas & Mindanao

1992

These store openings outside of Luzon, Bacolod Era Mall in Visaya and Limketkai in Cagayan De Oro in Mindanao, marked a significant moment in the brand's journey towards becoming a nationwide culinary icon.

Expansion continues with our first store in Visayas & Mindanao




Celebrating our 100th Store in San Joaquin, Pasig

1996

This marked an extraordinary achievement for Chowking, a few short years since its first store in 1985. This rapid growth showcased not only the brand's incredible success but also its deep-rooted connection with the Filipino palate.

Celebrating our 100th Store in San Joaquin, Pasig





Going global with our first store in San Diego, California

1997

Chowking's first store in San Diego, California, holds a special place in the heart of the brand's expansion journey, as it marked a significant milestone – the first global store outside of the Philippines.

Going global with our first store in San Diego, California





Setting foot in the Middle East with our first Dubai store

1998

Our first store in Dubai milestone not only introduced the rich flavors of Chinese-Filipino cuisine to the Middle East but it also reflected Chowking's commitment to sharing its unique culinary heritage with global audiences.

Setting foot in the Middle East with our first Dubai store




Industry-changing move: Chowking is fully acquired by JFC

2000

This acquisition marked a pivotal moment not only for Chowking but also for the Philippine fast-food industry as a whole, solidifying JFC's position as a powerhouse in the Philippine food industry, as it brought together two iconic brands under one umbrella. For Chowking, it meant joining forces with a dynamic and visionary company that had already made its mark globally through Jollibee's worldwide success.

Industry-changing move: Chowking is fully acquired by JFC




Timeless classics Pork Chao Fan & Beef Chao Fan are launched

2004

We welcome diversity and celebrate the uniqueness of every team memberChowking made a culinary splash that would leave a lasting mark on its menu and the Filipino people. That year, Chowking introduced two delectable creations that have since become its iconic and timeless bestsellers: the Pork Chao Fan and the Beef Chao Fan.

Timeless classics Pork Chao Fan & Beef Chao Fan are launched




Launched first Drive-Thru store in Urdaneta, McArthur Highway

2013

As the evolving needs of the customers grow, Chowking made a dynamic shift in the way customers could experience and enjoy Chowking's delicious Chinese-Filipino cuisine with its first drive-thru store.

Launched first Drive-Thru store in Urdaneta, McArthur Highway




Contact Us